Just in: Elon Musk Files A Billion Dollar Lawsuit Against NPR:- National Public Radio (NPR) in the US has announced it will stop using Twitter in a row over how its account is described.
The American nonprofit news organization had a dispute with the social media platform regarding its classification as “government-funded media.”
According to NPR, describing the outlet as “government-funded media” undermines its credibility, given that US government funding makes up less than 1% of its budget.
Elon Musk On NPR
Twitter owner Elon Musk agreed to change the label on the BBC’s account. During an interview with BBC News on Tuesday evening, Elon Musk stated his desire for labels to be both truthful and accurate, but he did not make any specific reference to NPR.
In a statement released on Wednesday, NPR expressed its concern that Twitter’s actions were jeopardizing its editorial independence by giving a false impression that the organization lacks autonomy.
According to NPR’s statement, the organization has decided not to publish its journalism on platforms that show a tendency to compromise its credibility and the public’s perception of its editorial autonomy.
By suspending its use of Twitter, NPR has become the first major US news outlet to take such action, even though it has 8.8 million followers on the platform.
NPR urged its audience to subscribe to its newsletters and to follow the organization on other social media platforms, as an alternative to Twitter.
Elon Musk responded to NPR’s decision through a series of tweets, in which he criticized the news outlet and accused it of inconsistency in how it had described its funding model in the past.
On Wednesday night, Elon Musk tweeted a link to an NPR website where the news organization had stated that federal funding is crucial to support public radio in the US.
“What have you got against the truth NPR?” he wrote. NPR describes itself on its website as a “non-profit, independent media organization.”
NPR utilizes a mixed-funding model that mainly relies on corporate sponsorships, fees from NPR member organizations, and donations, according to the organization.
NPR’s move to suspend its Twitter account follows a similar dispute between the BBC and Twitter over the “government-funded media” label added to the @BBC account, which has since been removed.
The BBC operates under a Royal Charter that was negotiated with the UK government and specifies that the organization “must be independent.”
The BBC’s public-service programming is financed by UK households through a TV license fee, as well as revenue from commercial activities.
Last Wednesday, the label on the BBC’s Twitter account had been modified to read “publicly-funded media.”
all of their funding from the government and may have varying degrees of government involvement in editorial content.
Twitter also stated that it might consult external sources, such as Wikipedia, to determine which media outlets qualify for the “government-funded media” label.
Stephanie Edgerly, a professor of journalism and audience research at Northwestern University, characterized NPR’s decision to suspend its Twitter account as a “bold move.”
According to Professor Edgerly, Twitter has a younger, educated user base that is willing to pay for news, making it an audience that news organizations seek to reach.
Professor Edgerly’s observation is accurate. While social media platforms like Twitter have become an increasingly important source of news for many people, they still represent a relatively small fraction of the overall news landscape in the United States.
According to a 2021 survey conducted by Pew Research Center, only 16% of U.S. adults reported that they often get their news from Twitter, compared to 36% who reported using Facebook for news and 23% who reported using YouTube.
This suggests that Twitter may not be the most effective platform for news organizations like NPR to reach their target audience.
Moreover, Twitter’s user base is relatively small compared to other social media platforms, which can limit the reach and impact of news organizations’ tweets. Additionally, the real-time and ephemeral nature of Twitter can make it difficult for news organizations to gain traction or have a lasting impact on the platform.
Overall, while Twitter can be a valuable tool for news organizations to engage with audiences and promote their content, it may not be the most effective platform for all organizations or all types of content.
News organizations like NPR may need to consider a range of factors, including their target audience and content strategy, when deciding which social media platforms to prioritize.
According to a 2021 study conducted by Pew Research Center, around 23% of Americans utilize Twitter, and seven out of 10 Twitter users regularly read news on the platform. Professor Edgerly remarked that this is a smaller percentage than the number of people who obtain news from Facebook.
Professor Edgerly’s observation about news organizations struggling to navigate social media is a crucial aspect of the contemporary media landscape. Social media platforms have become a primary source of news for many people, and news organizations have had to adapt their strategies to reach and engage with audiences on these platforms.
However, as Professor Edgerly noted, social media poses unique challenges for news organizations. For instance, news stories can be displayed alongside unverified content and misinformation, which can lead to confusion and undermine the credibility of the news organization.
Moreover, social media platforms have different rules and algorithms for displaying content, which can impact how news stories are distributed and seen by audiences.
News organizations have had to develop strategies to ensure their content is seen by the right people, while also ensuring that their content is not drowned out by sensationalized or misleading stories.
Navigating social media can be particularly challenging for smaller news organizations with limited resources, as they may not have the expertise or the resources to effectively manage their social media presence.
Overall, Professor Edgerly’s observation highlights the complexity of navigating social media for news organizations and underscores the need for media literacy and critical thinking skills among audiences to help combat the spread of misinformation and disinformation on these platforms.
While collaboration with social media platforms has been fruitful for news organizations in the past, Professor Edgerly mentioned that these partnerships with Twitter “have been deteriorating” in recent months.
NPR, a non-profit media organization, made headlines when it suspended its Twitter account in 2021. The decision was prompted by a series of controversies surrounding the social media platform, including issues related to misinformation and hate speech.
Professor Edgerly, a media studies expert, suggested that NPR’s non-profit status may have played a role in its decision to leave Twitter.
As a non-profit organization, NPR has a different set of priorities than for-profit media outlets. Its primary goal is not to generate revenue or increase audience engagement but rather to provide unbiased news coverage and serve the public interest.
This difference in priorities may have made it simpler for NPR to suspend its Twitter account, as it was not as dependent on the platform for revenue or audience growth. For-profit media outlets, on the other hand, may find it more difficult to leave Twitter or other social media platforms, as they rely heavily on these platforms to drive traffic and generate advertising revenue.
In summary, NPR’s non-profit status may have given it more flexibility to make decisions based on its journalistic values rather than financial considerations, which could be a factor in why other news organizations may not follow suit in suspending their Twitter accounts.
Professor Edgerly also noted that it would be intriguing to observe if other news outlets would pursue NPR’s approach. “It is a distinct set of considerations for other organizations,” she added.
NPR’s CEO, John Lansing, reportedly made a statement during a staff meeting that the company was considering de-emphasizing Twitter.
This statement aligns with NPR’s recent decision to suspend its Twitter account and suggests that the company may be reevaluating its social media strategy and exploring other platforms or strategies that are more effective in achieving its goals.
De-emphasizing Twitter could mean that NPR would allocate fewer resources to the platform, such as reducing the number of tweets or followers or shifting the focus to other social media platforms that better align with NPR’s target audience and goals.
This decision is part of a broader trend among news organizations to reassess their social media strategies in light of concerns about the impact of social media on journalism and the spread of misinformation.
Some organizations have opted to focus on building direct relationships with their audience through email newsletters or mobile apps, while others have emphasized traditional reporting and investigative journalism.
Overall, Lansing’s statement suggests that NPR is taking a thoughtful approach to its social media presence and is willing to make difficult decisions about which platforms and strategies are most effective in achieving its goals.
Lansing’s comment about de-emphasizing Twitter aligns with NPR’s decision to suspend its Twitter account, as it suggests that the company may be shifting its focus to other platforms or strategies that are more effective in achieving its goals.
De-emphasizing Twitter may involve reducing the amount of resources devoted to the platform, such as limiting the number of tweets or followers or shifting the focus to other social media platforms that are more effective in reaching NPR’s target audience.
The decision to de-emphasize Twitter may also reflect a broader trend among news organizations to re-evaluate their social media strategies in light of concerns about misinformation and the impact of social media on journalism.
Some news organizations have shifted their focus to building direct relationships with their audience through email newsletters or mobile apps, while others have placed a greater emphasis on traditional reporting and investigative journalism.
Overall, Lansing’s comment suggests that NPR is taking a thoughtful and strategic approach to its social media presence and is willing to make tough decisions about which platforms and strategies are most effective in achieving its goals.
Inskeep’s tweet highlights NPR’s justification for suspending its Twitter account – the platform no longer has the public service relevance it once had, and it drives little traffic to NPR.
This statement is based on the CEO’s comments, suggesting that NPR has conducted an evaluation of its social media strategy and determined that Twitter is no longer an effective way to achieve its goals.
One reason for this may be that Twitter’s user base is relatively small compared to other social media platforms like Facebook or Instagram, and NPR’s target audience may not be as active on Twitter as it is on other platforms.
Moreover, Twitter’s algorithms and user behavior can make it difficult for news organizations to reach their intended audience, as stories can be easily buried by other content and viral tweets.
NPR’s decision to suspend its Twitter account is a clear example of the challenges that news organizations face in navigating social media and the need to continuously evaluate their strategies and adapt to changing circumstances.
Social media platforms like Twitter can provide news organizations with an important way to reach and engage with their audience, but they also present a range of challenges and risks, including the spread of misinformation, online harassment, and the difficulty of monetizing content on these platforms.
NPR’s decision to suspend its Twitter account may reflect a broader trend among news organizations to reevaluate their social media strategies and prioritize other platforms or approaches that better align with their goals and values.
Overall, the decision highlights the need for news organizations to remain agile and adaptive in their approach to social media and to carefully consider the risks and benefits of different platforms and strategies when engaging with their audience online.
While Twitter may be an effective platform for some news organizations, it may not be the best fit for others, and it is important to consider the specific goals and target audience of each organization when making decisions about social media use.
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